is video content more engaging

As a brand, I keep the users coming back by providing high-quality and useful content in videos (checklists, well-researched pieces, etc.). Bottom Line: showcase your brands personality through video. Those videos cost nothing to create and post, and they connected with people to raise millions of dollars for a great cause. Some of the episodes have been watched 19 million times. Step 3: Watch your dashboard populate in seconds. That can't be . In my experience, as a blog owner and an affiliate marketer reviewing products, I answer common questions in my niche via video. Kerri Feazell, CEO, Concurrent Productions. Its not a sales tool, but a way for us to educate and empower our audience to offer remarkable customer experiences, improve their management style, and upgrade their business. How to Create Engaging Social Media Videos: A Step-by-Step Guide - Buffer Will you be using this technique or any others going forward? If youre posting your videos on Facebook, captioned videos are key to getting more viewers since 85% of videos on FB are watched without sound. 85% of Facebook users browse their feeds without any sound on mobile, so by adding subtitles, you can capture their attention even without volume. 54% of consumers want to see more video content from brands or businesses they support and 43% say a branded video is the most memorable type of content shared by companies. And watching a subject talk while sitting in one spot for two straight minutes will bore most audiences today, no matter how animated the speaker is. It will also boost your SEO with an increase in engagement and broaden the reach of your audience. Cant find the perfect GIF? Therefore, adding captions makes videos more engaging by improving accessibility and increasing comprehension. On Facebook, video isnt king. The idea of the two-minute video is to provide 3-4 tips or ideas, and then summarize with your CTA, Andersen says. A graduate of Indiana University he has ten years of experience working in learning and development with a focus on visual instruction. For texts on screen to be effective, they need to be the right color and size and optimally positioned. If someone describes eating a plate of lobster mac and cheese, your sensory cortex lights up. If two companies, one with a large audience and the other with a small audience, push a similar video on social media, the business with the largest audience is naturally going to achieve much more engagement, but every business that is found online, shouldnt miss the opportunity to share a meaningful message that holds peoples attention. (If you overcome the problem because of your own product or service, thats amazing!) Because I highlight that my blog is responsive, and I encourage engagement, my users comment on blog content with questions, so I take to video to answer these questions individually. Teach him something @piercemr. People always have the urge to want to know why, how, when, and where. If you want your videos to resonate with your viewers, then they need to kindle warm feelings. For example, video engagement rates on social (like Facebook or Instagram) are much different than video engagements you would measure on your website or YouTube channel. Facebook will boost a videos organic reach if it deeply engages viewers,so we knew our video needed to grip our audience from start to finish -- especially since its four times longer than the majority of our other videos. Investing in high-quality audio and video is crucial for creating professional and engaging on-demand video content. Video content has emerged as one of the most effective ways to build trust and increase brand engagement, but why is that? Video marketing provides a unique opportunity for brands to inspire engagement through telling their story to consumers. A forecast by Cisco indicates that a whopping 69% of consumer internet usage will be video based by 2017. Hundreds of dashboard templates to help you start tracking performance. August 04, 2017. Music can also be added to the video in just a few clicks. ideo can increase brand engagement by providing the opportunity for organizations to communicate their story and overall purpose to consumers in a uniquely entertaining way. David Brenton, President, BluShark Digital. Advertisements, for example, commonly pull at our heartstrings or try and create an emotional response because it makes the content more engaging and memorable. The pace sets the tone and mood. Second, if you embed your videos in your blog posts, you will get an increase in positive UX metrics that Google tracks like a hawk. According to Buffer, an effective video hook visually engages viewers and previews the video's core message. Thinking strategically about how and why your audience will engage with your video means you can clearly explain what they need to do and the reasons behind it. When done properly, video can attract an audiences attention and connect with them on an emotional level, ultimately increasing brand engagement and building brand affinity. Recently, I learned about a new company calledPowr which enables publishers to embed relevant videos into their content in order to drive engagement and creators to monetize their videos. Since video marketing has become an industry buzzword, it leaves a lot of businesses wondering where their focus should be: video or photo posts? TikTok Creative Challenge is a new in-app feature that allows creators to submit video ads to brand challenges and receive rewards based on video performance. Videos created by influencers can drive 40% higher click-through rate and 50% higher conversion rates than brand-generated content. You can watch the video on this topic at the top of this post, to listen to the podcast episode, hit play below, or read on for more. Try Live Sessions: The powerhouse social media channels, including YouTube, Instagram, and Facebook, give brands the ability to go live 24/7, and this delivers results for marketing teams. Showcasing a brands essence through video will help increase conversion rates and capture an audiences attention, but it will also create a memorable experience and leave a lasting impression. Our clients know it works because when we place videos at key customer interaction points, on average they increase their engagement by almost 4,000%. B-roll is great for storytelling as it takes audiences on a visual journey. Social Media Trends for 2022 and Beyond | Sprout Social You have so many more opportunities to reach out to your target audience and express an idea to them that will inspire them. The deaf community and those who are hard-of-hearing can also consume your video content thanks to captions that help distinguish different dialogues and the soundtrack. Were naturally more drawn to content with faces in them than those without. You may have to navigate multiple areas and reports within Google Analytics to get the data you want though. on June 4, 2021 (last modified on May 25, 2022) 14 minute read, videos are more effective at generating leads, 16 Ways to Improve Your Average Video Engagement, Include Annotations, Visual Cues, and CTAs, How to Improve The Conversion Rate of Every Video You Produce, evoke emotions by adding background music, The Essential KPIs for Tracking The Performance of Your Marketing Videos, Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy, Drive Higher Intent Leads Through Your Site ( MTN #13), $0/month, no credit-card required, free-forever version, a persons face (usually the presenter, but not always), a little bit of text (usually the title, but not always), Adding the video to your homepage and/or about page, Pinning a tweet with the video to the top of your Twitter profile, Asking your team to share the video across their favorite social channels, Adding the video to your team members email signatures, Adding it to the landing page for that product, Sending it to former and existing customers if its a new product, Using the video in paid social media adsbonus points if you use retargeting to tailor the ads to qualified, mid-funnel leads, Sending the video as part of a re-engagement email campaign to warm up leads and drive them to the next conversion point, Giving your sales team an email template that includes the video to share with their current leads, Including the video on relevant landing pages, Linking to the video from your welcome message in your live chat tool. Finally, YouTube is readily accessible on mobile phones, which are more affordable and account for the highest number of online purchases. After 2 minutes, research has shown a sharp decline in engagement. Jenn Morgan, Founder, Radically Distinct. Read on to discover how video content increases brand engagement according to the experts. Theres no point in producing videos willy-nilly. Learn more about the six product & engineering teams powering Databox. We did over 20 versions for one video concept. Imagine an AI model that can seamlessly generate high-quality content across text, images, video, and audio, all at once. Data tells us that using video content works. Evoke Emotions. Video Production It's no secret that over the last decade video content has seen a meteoric rise in popularity. Reason #3: Video Typically Has a Longer Shelf Life Not only does video content get more engagement than other content types, it usually sticks around for longer. You can use humour to make your video more shareable and get it in front of more potential customers. On top of that, you can provide a brief so that otherswhether full-time employees or contractorsknow what they need to do. It's the core of marketing. Users are overwhelmed with textual information on the web, so video gives their eyes and brain a rest. In most cases, sales reps are already sending emails out to targeted prospects: if they used videos to address common questions or objections, they could highly enhance their ability to convert people into customers. Animations have a universal appeal, calling our attention no matter how old we are. Captions can also help viewers with shorter attention spans focus and enjoy your content. Over 50% of customers look up a product or service online before purchasing, and studies have shown that sites with video have an 80% conversion rating over those with just text and images. Video is important, yes, but dont use it all the time. One of the most effective ways to do this is through brand storytelling videos. The good thing about this is we can see and tell how the person or customer feels about the product and why he/she recommends it. In return, they will pay attention to future videos that you create. "Simply having an educational video is not enough to draw people in," says Andrew Schutt of Elevated Web Marketing. For peace of mind and ease of use, look for royalty free-music and sound effects libraries, adds Ale Aguilera of Envato. Landing pages that have videos receive 80% more engagement compared to landing pages that only contain words. Videos, resources, and tips on how to get your video marketing strategy off the ground. July 12, 2019, Published: If you have information that takes longer than a minute to convey, we find it useful to switch between direct-to-camera footage and voiceover footage every 15-25 seconds, says Tettras Kristen Craft. Secondly, video-related content is accessible to everyone via the internet. Aside from its millions of active users, it also allows brands to promote their products and services in the most cost-efficient way. Id say YouTube is very useful because it offers a lot of insights into your audience, and its a channel everyone is familiar with. Powr president Kevin Hillman said that the company is focused on building a video platform that provides a video for every story.. Adding a video or a session of your webinar to your landing page will increase the conversion rate. Jordan is the Manager of SEO & Social Media at UpCity. Publishers agree that adding video along with text articles can drive engagement and the amount of time spent on a website. Clips and still images are great additions to your video to break up the monotony. You really want to work on how your videos start and figuring out what your hook is.. Join our international team of Playmakers working to make business analytics easier for everyone. Video Testimonials: Testimonials are a great strategy to show how our brand influences other people. This is why many media publisher companies are adding videos to their websites. |Jun 29, Move The Needle The reason why video content is so engaging to begin with is because it has several strengths that are particularly relevant to engagement. As a writer, Domenique specializes in marketing topics, including eCommerce, content marketing, industry-specific trends, and practical marketing guides. The top platforms consumers and brands anticipate using most in the next 12 months. Then, send your thoughts to us at thevisuallounge@techsmith.com did it make your video more engaging? Videos increase brand engagement because they are versatile, easy to digest, and entertaining. Kimberly Smith, Marketing Manager, Clarify Capital. About the author Background Aidan McCarthy Director at Hidden Woods Film Co. at Hidden Woods Film Co. Aidan McCarthy is the Director and Co-Owner of Hidden Woods Film Co., a commercial video production company based in Denver, CO. Aidan has been directing commercials, branded content, music videos, and short documentaries for over a decade. Create an origin video about your company. How Captions and Transcripts Boost Engagement with Videos Videos provide the most effective way to deliver content that otherwise could have turned out to be very boring for people to read. If youve not used humor in your videos before, do give them a test run before you publish them. Video is highly engaging and dynamic in natureusing sound, visuals, and movement to create an experience and tell a holistic story. And to create gripping videos, you need to be able to understand and predict human preference and behavior. Each time our narrator expanded on a concept or some data, our viewers could listen to the information and watch a visual representation of it. 17 Engaging Video Content Types People Love To Watch - Cannibals Media Sometimes the cheapest ideas have the most impact, remember the ALS ice bucket challenge?
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