Thats why were not gonna send you 19 links and 40 downloads the second you order The Membership Experience, and pretend were actually delivering value. But with the extra support, inspiration, and guidance youll receive through my Membership Experience Bonus Package, the countdown to recurring revenue begins now. I won't make you wait any longer. And so the fear of the content treadmill, be honest, this is like. When I partnered with Michael Hyatt, he was coming off a When I partnered with Michael Hyatt, he was coming off a New York Times bestselling book. And now my thought process was just like a magazine. STU: I used to get that look from so many people, like, what are you saying? So when we were running Michael's site, we put a restriction on it. This allows everyone to partake in the community with no confusion about students being ahead in the course. I should get a refund. I cant believe what is happening. And then she got excited, and she got energized by the fact that things were working. So six months have passed. I cannot wait to connect with you again next week. I mean, come on. She had a membership site where she had been open for over six years. In 2019, I added a membership site to my own product suite. And, you know, Anna DiGilio, she is a teacher, taught grade one, two, for 20 years. Do you have an affiliate program for Digital Course Academy? If they join the membership site by a certain time that month, they get that bonus. Okay, so, Jamie Swanson is an example. If somebody is coming in in June, they're paying 20 bucks, and now they have access to everything? AMY: Good job with the example. So John Gallagher has a membership site called HerbMentor. Thats where I come in! Part one is you're thrilled, you're excited, you're so happy. And Im like, okay, maybe it is Erb. I dont know. So can you tell everybody what this is about? The combination of The Membership Experience program and Amy's bonus package made all the difference. Yes, youll have to show up. We use cookies to ensure you receive the best experience on our site. AMY: So good to know, and it relieves a lot of stress from people that are thinking about doing a membership site. The list was 1,700, and she welcomed 1,100 people into her membership. Are you MORE than ready to ditch the struggle (and the doubters) and make this the year your online business finally becomes a full-time thing? When you got your GoToWebinar account back in the day, were you one of the. If you don't have an online business yet but have an idea, expertise, or passion about a particular topic, you're on the right track. In 6 months I created a 6-figure membership site!From that, I created an entirely new ecosystem for my business. STU: We see it in all kinds of markets. It was a lot of fun. The more support you have on this journey, the easier it will be to create and launch a membership site that, Becomes a source of financial stability by simply meeting people where theyre at with what you already know, love, and doConnects you with the exact-right people looking to learn, grow, and improve their lives right now (because even 100 people joining your membership would be a complete gamechanger)Allows you to use your existing skills and expertise to create a recurring revenue stream every month for years to come because additional revenue streams = additional safety nets, Compliments your future or existing offers like PB&J in fact, might I suggest a digital course paired with a membership?Gives your students the ongoing support and implementation strategies they need to get better results OR the preliminary action steps they need before taking your courseTurns your someday dreams into a reality and catapults you from someone thinking about a thriving business to the type of person who actually *builds* a thriving businessGives you the ability to pivot what you provide in-person and create a profitable method for supporting the growing number of people looking to learn online. So, I used to think, restrict it and be protective. Before The Membership Experience, I was working full-time as an attorney. But that's ok. And it can be as simple as templates or resources or tools. An unfiltered look at what goes into a membership program, including how to tackle the common mindset hurdles that give should-be membership owners cold feet, The inside scoop on what we include in our membership, how we support our students, and how we do it all without getting stuck in content overwhelm, A front row seat to all the no-holds-barred details of our membership launch strategy, Team Porterfields tips to nurture your community and keep retention levels high, The intimate details involved with creating something brand new (that make me a little nervy to share but I think youre totally worth it!). What are the top sticking points that people are going to have as far as implementing this? If you continue to use this site we will assume that you are a-okay with. We can go down this rabbit hole if you want. I hope you felt the same way. It's got to have strategy. And we fast forward to June. In the sense that as a course creator, as a membership-site owner, what we are trying to do is help people accomplish a transformation. You're going to love it. You too? Amy Porterfield, Inc. | LinkedIn So thats one big misconception. Lets do it two weeks from now. Shes like, Two weeks from now! Im like, Yeah, what do you have to prep? I had no idea what you were talking about, SP. Im pretty sure it was a rumbling noise, and I literally just fed him lunch, just for the record. Now, I dont have the membership site created yet. podcast. So when I hear this concern about the content beast, the content treadmill, I just think back to what we did with Michael. sign me up I never use them. Hear Team Porterfields tips to nurture your community and keep retention levels high. How Amy Porterfield Generated $40 Million From 8 Online Courses Welcome back to another episode of the Online Marketing Made Easy podcast. How can I learn more about List Builders Society? So she has both a course and a membership site, and she helps photographers. Should you sign up? After we finished the interview, we literally went and played hide and seek with his kids. And this is the number one reason I didn't want a membership site. How you should structure your webinar to make selling your membership easier. AMY: Oh, this is a big one for my audience. This was our longest piece of content. Im totally on the same page. Then when you do offer something, they respond.So should you focus on list/audience building before starting a membership? Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Its like a business in a box giving you the exact instructions you need.Thanks to The Membership Experience I have 45 people in my membership and have had 100 people go through my course. If you looked at just the membership numbers we had back then youd say wed already had success, but I was frustrated. Scroll to the buy button and fill out your info on the order page. And when you do that, then you can get ahead of it, and it never becomes a problem. So we created 12 bonuses, and each month, we had a promotion around that bonus which gave people a reason to buy today. Because I see the difference it makes. This website uses cookies to improve your experience while you navigate through the website. I have already seen it. He accomplished that goal in 48 hours and his site now has over 350+ members. We restructured our lesson library based on what Amy taught. You've got the studio. AND The Membership Experience community the people there have helped me reach new levels in my life and business.Now I get to fulfill my purpose and do what I was meant to do. And we see this happening over and over and over again. Amy Porterfield - Author Biography | Entrepreneur A happy byproduct of being in The Membership Experience was that I clarified my message so strongly that it's helped me increase engagement in my community and on social media. Running an online business carries risks, and your use of any information contained on this website is at your own risk. I'm Amy Porterfield. Thats where we were batch producing the masterclasses. This way. But here's the thing. It's not just this thing that I'm doing on the side. Give the people what they need! I teach it, too, because it works. To redeem, copy and . In July, I did a full launch and added over 50 more members. And it was a really hard thing for them because she knew she needed to get her husband help, but it meant that he would literally have to move to another location, doubling their expenses. So I used to think, well, thats not fair. But opting out of some of these cookies may affect your browsing experience. But 30 to 45 minutes. It was causing an absolute support nightmare. If you continue to use this site we will assume that you are a-okay with. All I want to do is I want a place where I can put the content and I can sell the content. And he said, Well, why don't you create your own solution? And I looked at him. And particularlyshe actually made a pivot in her businessshe used to help photographersthis is another important lesson. This controller with big buttons on it. STU: And there are so many examples of people who are not that whatsoever. Please note that cancellation requests submitted within 24 business hours from the renewal date may not prevent a renewal payment from processing. STU: I know. STU: Yes. Michael Kilpatrick, he helps farmers. I want Amy's Membership Experience Bonus Package! You know, we think that we're protecting the interests. And I definitely didnt know Stu.Finding out about The Membership Experience helped me get clear on my next steps and gave me the confidence of knowing that what I wanted to do was possible. Amy Porterfield on Using Webinars to Grow Your Membership - SlideShare BIG lessons I learned creating my first membership Building my Momentum membership has been a humbling experience. So I'm dealing with HD access files and server settings and, Amy. So, heres the deal. Create Kajabi empowers you to create all kinds of content to showcase what you know best, including online courses, coaching programs, podcasts, memberships, and more. All you're doing, the experience is just different. It used to be $89 and is now $220! I mean, its your show. In the first year, it was 2,500. From that, I've been asked to speak on podcasts and write guest blog posts based on my unique message. The reality is, everyone needs to focus on list building regardless of their list size. But you know what, theres a whole lot in it for you too! It was a deadline. So if you go to amyporterfield.com/stu, you can get your hands on that free workshop. When you close your eyes and picture your Stripe account replenishing itself every month, it might feel further away than Mars. But she was doing it anyway to kind of please me. So I remember when Nicholas Wilton called me up. Throughout his time working with the 70,000 clients who flocked to use WishList Member, the membership software platform Stu created, he learned a lot about what worked and what didn't when it came to creating a membership site and he joined me on my podcast today to share all of that wisdom. STU: Bottom line is that the workshops amazing, and the whole goal is to show you, no matter whether you have a product-based business, a service-based business, a community-based business, or for most of our audience, a knowledge-based business, the whole goal is to show you how to take that from a one-time transaction, where we hope our customers are going to come back and buy from us again, and instead, turn it into a recurring transaction, where we know for sure that people are going to come and buy from us again and again and again. So you do not want to miss it. So, you do have a videothe link is in the show notes: amyporterfield.com/260if you want to watch us as we actually do the interview. STU: You can batch. (Oh, Ryan Gosling, I love you.). She's like, I know. Well, I was just saying you guys go for nice walks all the time. Two things I want to point out. I mean, we think six or eight weeks is long? And the way you can do that is get clarity on figuring out how it will fit into your business. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Those are the initials of this, and I remember learning it, and its golden. Cannot do that. Not true. Amy Porterfield here. STU: The schedule is just jam packed. It's an entire blueprint of the membership site. And that becomes a no-brainer for people. Like George Clooneys super smooth tequila brand, there is such thing as too much too fast. She wasn't an overnight success to me that's a myth. It is a full-fledged company with customers and revenue goals.But the thing I love the most is that my daughter now works with me in the business. Not only was I able to launch a community of paid members but I've been asked to speak on podcasts and write guest blog posts. AMY: Okay, so since we havent talked about what it looks like to serve as the front end, when would that ever be a case? I'm like, That would be great. There's another exercisethere's a smoothie machine thing that's portable. Obviously, a membership site is my road course, this [unclear 20:46] worldbut what we see is that if you provide more than an hour's worth of content per week, you start to see drop-off of the consumption, meaning if you're requiring more than an hour a week for people to consume your content, and now they've got to implement it, it becomes too much. It is difficult to say one way or another without knowing more about your particular situation. Youll have to do the work. Okay, question number seven. STU: Absolutely. Its not. These cookies do not store any personal information. STU: Absolutely. My markets different. No, joke. He was gone over 100 days a year. This sucks. Amy Porterfield is a marketing strategist helping entrepreneurs build their business online. But it was essentially about a 1,500-word how-to, step-by-step article. By the time this bonus lands in your members portal, youll have worked through the content in The Membership Experience and maybe even successfully launched your first membership! Shes just like, Im going for it. So she was inspired by so many of the stories that were shared of how people didnt get it right, they just got it going, and it created so much momentum. It was a promotional thing we did. So theyre just soaking it all up. These cookies will be stored in your browser only with your consent. But, honestly, though. At that time, I added 23 members! I told all my students I was doing it, and then I pulled back a little and said, I need to rework that, which I'm so glad you're at my house. When you take people through an amazing experience in a courseyou know itthere's this bond, there's this love, there's this connection that you have with people, and that's why the conversion rates are so much higher. I think its just a phrase. I created a 6-figure membership site in 6 months, thanks to The Membership Experience. After that course period, that's when a membership site kind of takes over because a membership site supports people in helping them implement what they've learned. Tricia Callahan is another example. Use it. There was a sense of urgency, there was a reason why I had to buy today. STU: Just a little bit. It is not. We've got to constantly promote. And now they had the space to be like, We don't need to promote for months, if we don't want to. Make sure they go back and consume it, because youve already done all the hard work in creating the course in the beginning. What were you going to say? You know that, right? It becomes a thing. The Membership Experience is a six-module training program that gives you the clarity and confidence to launch, grow, and scale a high 6, 7, and even 8-figure membership site.The course is taught by Stu McLaren who has over 10 years of experience working with tens of thousands of membership site owners. So you add a day on the front, a day on the back for travel. So this was 2008. But it was a behind the curtain kind of look into the world of his business. STU: But Im dead serious in it, though. If I can do it, you can too! I love that woman. (Oh, Ryan Gosling, I love you. This has always been your biggest fear. So people forget that the money in membership sites is made in people staying. And at the time, you know his blog and his podcast. OK, there is ONE catch.While you do get lifetime access to your bonuses, its up to you to download and save them to your computer within one year of joining The Membership Experience.After a year, your members area will disappear but dont worry, well send you a reminder before that happens. And it took her three years to get to 700 members. I just think of, weve got two young kids, we lead busy lives, you lead busy lives. And the technology back then was not what it is today. When I partnered with Michael Hyatt, he was coming off a When I partnered with Michael Hyatt, he was coming off a. bestselling book. Can a course and a membership site coexist in a business? So when can we expect yours? Looking for security so you dont have to worry about where the revenue is going to come from? I'm telling you it takes work and focus. The launch is, the reason they are effective is not because of a fancy whiz-bang video series, it's not because of a pretty slide deck; it's because of the messaging and the sequence of the messaging. So, ultimately, I was looking for a new business model, to take what I was already doing and share it with more people in a more leveraged way. Between the regular paychecks, paid vacations and promotions, she liked the job just fine.. She had a membership site where she had been open for over six years. Multiple six figures, everything was rockin. And I said to him, Then you say, And it got my wheels turning. We have Amy and Stu to thank for our improvements and success. Im pretty sure, I think its free. Its about what membership sites enable people to do. In her case, that was helping photographers become known as a personal-brand photographer. She has taught . You just won't have the same level of conversions. STU: Because you don't want to go and put a whole bunch of energy and effort into it if it's not going to be. I didnt know if I should create a course rather than a membership. We're super excited you're interested in being a partner for Digital Course Academy! So I was thrilled to recently have the chance to chat to her specifically about using webinars to market and grow your membership. And listen, everybody is listening. AMY PORTERFIELD: Well, hey, there. Third piece is that we would have a live Q and A. STU: Easy peasy. STU: Paint-store owners, like, retailers. Tell her, We want your membership!. I'm just telling you. And so ultimately, that's kind of what brings us here today was through that experience, I started to see the few things that the sites that were growing year over year were doing that made them grow. Another example is Nicholas Wilton who just launched a membership site for his small audience of artists (200 people). And so there's two parts to this. AMY: Okay. And I started thinking and imagining of a community of all of us, of artists, as we continue to learn. And he starts painting the vision of what this community could look like. AMY: I love it. AMY: You can go down it a little. But it can be done. Watching my membership community develop and the relationships in the community grow has also been amazing.The Membership Experience is so much more than a course. Me, too. AMY: This is where a good content writer, a virtual assistant, other people on your team can help you. What do you think of that one, Stewie? Year two was 4,500. Amy Porterfield on Using Webinars to Grow Your Membership And when you had multiple clients, who all had busy schedules at the same time, it meant that I was burning the candle at both ends, and that sucked because the writing was on the wall. STU: So what happens is when you're behind the scenes, helping 70,000 online communities membership sites, you learn what works and you learn what doesn't. Were going to talk about it all night. And he has a course, and it's a lengthy course. So, once again, amyporterfield.com/stu. Following the refund period (aka once youve gone all in on building your membership site) we will send you your exciting new bonuses.Its pretty much like Christmas morning for your business.