Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com, How to develop an Experience Mindset, which considers both the customer and the employee experience, to grow our business with Tiffani Bova. 20 best business podcasts for 2023 OMG Commerce's eCommerce Evolution is a podcast from Shopify. Platforms such as iTunes pay attention to details like artwork and podcast description text. This transparent conversation shares practical advice to help turn our fears into opportunities. If you have hardwood floors or rooms with a lot of windows, try and minimize echo. Your podcast can be a solo act or a group onethe choice is up to you. Companies will want to ensure that your podcast is a great fit for their ad by looking at how many listens or downloads you have, as well as information on who your audience is. Although you may be an expert in your industry, you may not know where to start when creating your podcast. Maximize Productivity and Time Management Skills 6. Here's how to pick the best cuts of audio for your podcast. Recording a podcast seems a lot more complicated than it really is. You can easily create cover art for free using Canva. That's under $3/month and it's the best deal around the web (we promise you won't find a better deal). Her work helps small business owners find the tools and resources they need to start and manage their brick-and-mortar and online businesses. Like a TV or radio show, its made up of episodes and seasons. Great podcast themes have longevity. The How of Business is a top-rated podcast for small business and entrepreneurs. There are ways to monetize the podcast. The next important component is the podcast format. Begin with the podcast listing information and start looking on Apple Podcasts or Spotify for podcasts that are doing what you want to do. You can then publicize your RSS feed to listeners so they can find, download and subscribe to your show. Decide on Your Podcast Format. With your style and audience defined and your interviews conducted and recorded with high-quality equipment, youre ready to share your podcast with the world. Here are some example actions you might want your listener to take: PRO TIP: Only give one call to action per episode. Your brand will grow as you connect with listeners similar to customer engagement and provide them with the information they need most. This helps you capture the noise print (kind of like a sonic fingerprint) of the room and will be helpful in post-production. There are some universal microphone shock mounts, like Rycote, that allow you to easily attach microphones of different shapes and sizes easily. Resolutions of 24 bit, 48 kHz are great. Build a community around your podcast topic. So having the right podcast equipment isnt a nice-to-have, its a must-have. This guide will be your A to Z step-by-step walkthrough on how to get started with your first podcast. Interviewers must keep the interview moving forward, [as well as] focused and relatable, Moxley said. However, dont get too hung up on this. Looking to start a podcast quickly? Even if you write a script, youll likely have to take breaks, pause, re-record and/or edit your audio to produce a final, polished version. Many of these apps are available for Android devices, too: Beyond microphones, here is some other gear that can boost the quality of your production. If your story involves going out into the world to record interviews and sounds, you'll want to think about all the sounds you're going to record. What Is a Podcast? Learn How to Start a Podcast Today - Oberlo If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! USB mics. After you have your web hosting squared away, your media host will provide you with an RSS feed, which is basically a URL. How Does 401(k) Matching Work for Employers? Podcasting gives you access to movers and shakers in your field in a way few other experiences can. Download the App! Many novice podcasters assume that you upload your podcast directly to places like iTunes. Be authentic. For example, The School of Greatness by Lewis Howes just passed 1,400 episodes. Coda Management Group facilitates commercial and real estate investments. Your focus first should be to build your audience and their trust. The name must be instantly recognizable to listeners looking for your topic. Once you decide on a theme, ask yourself the following questions: Consider how your podcast will help your listeners. They make it easy to upload your audio file, add show notes and get your podcast to the places where people will be listening, said Joey Held, digital manager at INK Communications and host of the podcasts The Good Stuff and The Noise (with INK) and Parks n Wrecked. Don't be afraid to think outside the box when it comes to your business plans. If you want to host your podcast alongside someone else, youll need to coordinate how to do so effectively. Why You Need to Create a Fantastic Workplace Culture, 10 Employee Recruitment Strategies for Success, Best Accounting Software and Invoice Generators of 2023, Best Call Centers and Answering Services for Businesses for 2023, 57% of the U.S. population listens to podcasts, online business idea you can start quickly, How to Develop a Call to Action (With Examples). This site should also give people the chance to opt into a mailing list, which you can use to reach out on launch day. Audacity (PC/Mac; free). Virtual Assistant Mama - Become a Virtual Assistant, Start a Side Paula is a New Jersey-based writer with a bachelor's degree in English and a master's degree in education. Desktop microphone stand or boom pole: Boom arms help keep your podcast microphone in front of you, hands free. Starting a podcast requires a great deal of effort, dedication and most importantly passion. Its important that when you do this you stress test your idea by writing out at least 20 episode topics, including what you would discuss and who you would interview, if your podcast will include interviews. One con to dynamic mics is that their lack of sensitivity means you need to keep your mouth close to the mic to ensure consistent recording levels. A podcast is usually around the same length as a commute, 20 to 45 minutes. How to Get a Bank Loan for Your Small Business, How to Conduct a Market Analysis for Your Business, Guide to Developing a Training Program for New Employees. Also, don't hesitate to use a scheduling tool to automate your social media posting. A host of online podcast communities can answer your questions and provide support. Henry and some guests also come from a corporate background so this show is also very good if you are thinking about transitioning from corporate to having your own business. Otherwise, you can invest in more advanced, premium software such as Adobe Audition, Logic Pro X or Hindenburg Journalist. You want your podcasts name to relate to your subject matter or likeness, as well as be clever or memorable. Try Shopify for free, no credit card required. Best Credit Cards for International Travel. He's an Inc 500 CEO, a growth mentor in most of Silicon Valley's top accelerator programs, a published author, and a doctoral candidate in marketing with a specialization in AI (Artificial Intelligence). hide caption. A podcast is a form of audio broadcasting on the web. While it might be appealing to create a profile on a number of different platforms, its worth considering which your audience uses most and focusing on those. If you lack an eye for design, you can find highly skilled designers on Fiverr or 99designs. Impactful CTAs prompt your audience to take actions that benefit Small businesses have a lot to manage, including marketing. There are many ways to make money with a podcast. They sure do. Podcasts can be sanity savers, informative, educational, inspiring or just plain fun. Reach millions of shoppers and boost sales, A commerce solution for growing digital brands, The composable stack for enterprise retail. The more things you ask your listeners to do, the less likely they are to take action. Make sure its not taken by another brand. Hosted by: Shuang Esther Shan and Adam Levinter Entrepreneurs looking for the most important lessons fellow merchants have learned on their journeys. However, one of the biggest podcast recommendations is to invest in a good microphone to improve sound quality. If youve ever listened to a popular podcast, chances are, youve heard a podcaster read through a sponsored advertisement. Try setting your microphone up slightly to the side so those bursts of air dont go directly into the diaphragm. It will also help you build trust and more definitively establish yourself as a subject matter expert. 21:06 21-Minute Listen Playlist Download Embed Transcript Enlarge this image Photo Illustration by Becky Harlan/NPR If you're reading this, there's a good chance you have a podcast. Are YOU ready to learn from the best? Write a Compelling Podcast Description. This step is optional, but highly recommended if you want to reach as many listeners as possible. A podcast advertising network acts essentially as an agent for your podcast. Start youronline businesstoday. As you continue growing your business, it becomes even more important to learn how to financially prepare for and manage that growth. Build a Trusted Brand 3. Decide on your topic and genre Perhaps you have a unique angle on your industry or access to potential guests who can entertain and educate. Its very likely that you can record audio using the computer, tablet or phone you already have. This is handy if youre recording at your home office desk. They can be creative and fun, but most importantly, they should make a good first impression, reassuring listeners that they made the right choice in selecting your podcast and that you will deliver. Henry Lopez is the host of The How of Business podcast helping you start, run and grow your small business. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. From day one, it's important to get a clear understanding of why your podcast exists and why people will tune innot just once, but repeatedly. If you already have an external microphone, record a short episode today, introducing yourself and your podcast idea. You can pick up a Neewer Broadcast Studio Mic Boom Arm for around $31. Dont use too many words in your podcast artwork. How to start a podcast business Learn how to start a podcast business with these steps, which outline a strategy for planning your podcast, getting it published and growing an audience. Podcasts can be a call-to-action tool. When choosing your podcast theme, take this into consideration: ill you be happy and satisfied making new episodes on this topic two years from now? A stress test is critical, because if you cant think of 20 episodes, youll probably run out of ideas before your podcast ever picks up steam. Another important step: picking the format. Podcasting is how people get to know you . Creating a podcast lets you reach a brand new. Travis Steffen was the CEO of GrowFlow, a B2B SaaS serving licensed cannabis businesses. Purchase Your Podcast Equipment and Test Your Podcasting Software. People can listen to podcasts on the go, in the car, at the gym, and even at work. You also need to show your listeners that youll be putting out content regularly, and that theres something to subscribe to. These are the do's and don'ts of cutting audio. John Mata/Ten Speed Press Learn How To Start a Podcast in 2023 in 11 Steps, The Ultimate Guide To Dropshipping (2023), Affiliate Marketing for Beginners: Your Startup Guide (2023), What Is Affiliate Marketing and How to Get Started, AliExpress Dropshipping- How to Dropship From AliExpress, Amazon Dropshipping Guide- How To Dropship on Amazon (2023), 25+ Ideas for Online Businesses To Start Now (2023), How To Make and Sell Merch Your Fans Will Rave About, How to Start a Dropshipping Business- A Complete Playbook for 2023. Condenser microphones, such as the Blue Snowball iCE, also provide rich sound and are quite popular. It will be a year of continued change in the digital marketing 26 Great Business Ideas for Entrepreneurs, The Best Small Business Government Grants in 2023. One of the most extensive libraries of free-to-use music, also known as Creative Commons, is Incompetech. Here in this podcast my goal is to you bring you the best information possible to help you start, run and grow a successful gas station/convenience store business. You want to put some care into your branding because its the first impression new listeners have of your podcast. Perhaps most importantly, podcasting helps establish you as an expert in your chosen area or field because of your efforts to delve deeper into relevant issues during your show. These mics reject background noise well and, as a result, are a great choice when you have two people speaking. Your episode titles should accurately describe what the episode talks about and, if applicable, who the guest speaker on the episode is. How to start a podcast: everything you need to know to succeed - Wix.com Follow these steps to start a podcast for your business. trauma-informed reporting to ensure you're not causing more harm to the person you're speaking with. A podcast is an audio series available online. Use tools such as repurpose.io and wavve.co to create little snippets of your audio in video format and publish it on social channels. The term RSS feed might ring a bell if you blogged in the earlier days of the iInternet. Then you can think about monetization. We bring you surprising trends and tales from around the world, current affairs, business and financeas well as science and technology. 1. A cleaner recording will be easier to handle later on in the process. Whats the purpose of this episode? For more Life Kit, subscribe to our newsletter. Choose something youre passionate about. Follow the steps below: 1. HostGator is offering our listeners 62% off their hosting packages! This is a good number of episodes to have your audience listen to immediately without overwhelming them. Be sure to buy enough microphones in case you have several speakers or guests. The goal is to aim it at the corner of your mouth (or your guest's), positioning it the length of a fist away. How Starting A Podcast Can Be A Great Way To Grow Your Business And To generate buzz on launch day, have several episodes already completed and uploaded. To get the most out of your podcast, think of ways to repurpose your podcast content on your blog and social media channels. Most major directories rely on your podcasts RSS feed to verify its legitimacy and ownership, which is why youll need to make sure you have one in place beforehand. Her new book is THE EXPERIENCE MINDSET: Changing the Way You Think About Growth. Weve been able to track which episodes are the most popular, and have used those insights to inform marketing campaigns, Spencer said. HTE is a show for people looking to take charge of their lives and build a successful online business. Its that simple. [Do] not skimp on a good microphone.. If you can create educational material that is also entertaining, youll foster more enthusiastic and excited listeners who will tune in weekly to your show. Good podcast writing often includes short sentences, familiar words and lots of verbs. Audacity is a great alternative to paid premium audio-editing software. The next step is to acquire the necessary equipment and software you'll need to run your podcast network. No one wants to subscribe to a podcast that is unpredictable. Then, send this puppy into the world! If youre using a mixer that records all sound from your computer, this software wont be required. Head to those podcasts and read reviews to see what people like and don't like, so you know what to incorporate in your podcast. Review your tags in ConvertKit. Usually, they are short voiceovers with intro music that covers the podcast, the episode number, the host(s), and the hook or tagline of the podcast. Some companies will pay you to read a brief script on your podcast that promotes their product. You dont need a professional studio with fancy equipment to record a podcast. However, the audio may not be as clear or as professional sounding as youd like. Here's how to conduct an interview about a hard topic. Statista estimates that podcast ad spending will surpass $2.2 billion in 2023. How to Start A Podcast: A Complete Step-by-Step Guide [2023] - crowdspring Podcasts encourage multitasking, allowing you to listen while washing the dishes, walking the dog, or while waiting for your kid in the carpool line. Think about things in your environment that might make noise. Develop a Long-Term Plan for Your Show, Growth, and Marketing 4. June 30, 2023, 6:00 a.m. This episode explores the importance of clearly defining expectations and standards, providing early feedback and performance evaluation, recognizing outstanding performance, promoting employee engagement in customer service and investing in employee training. And, very often, your interview will be with someone who experienced something emotional or traumatic. What will you give them in return? Pick a topic thats broad enough that you could reasonably talk about for multiple episodes, seasons, etc., but specific enough to draw in a certain type of person or demographic. A: Episode length depends on how long you need to give your audience value, but not longer. Danielle shares valuable tips and advice on how to manage your business like a CFO (Chief Financial Officer), and perhaps consider that it may be time to add a CFO to your virtual team. When it comes to mics, there are three major categories. Podcasting is a skill in itself that takes time and practice to do swiftly. How To Start A Podcast For Your Business - Forbes Performance information may have changed since the time of publication. Hearing you explain what you offer and how it can benefit your audience is a fantastic way to educate listeners and push them closer to making a purchase. How to Start a Podcast: The Beginner's Guide 2023 - FirstSiteGuide Its really important that you encourage your subscribers to leave a review, as having reviews (and subscribers) the first day can help you get noticed by Apple Podcasts, increasing your odds of getting featured. It even has templates you can use to speed up the process. Pick Your Podcast Name. Podcasting allows you to build a relationship with your audience, opening doors to new opportunities. Whether youre hosting your own [show] or appearing as a guest on another show, youre connecting with someone in your industry or field, which can lead to additional work and collaboration down the line, Held said. This is going to put you in the position to be featured. In a few minutes, Feedburner should add this to your feed, and now you have an episode! If you already have an established following on social media, you can use your existing accounts to promote your podcast. If youre using a condenser microphone, ensure that phantom power is running. Some popular affiliate networks you can join are Amazon Associates, LTK and Skillshare. How to Start a Podcast STEP-BY-STEP | 2022 Complete Tutorial Keep in mind that you may need to fulfill certain requirements in order to join an advertising network, such as a minimum subscriber count. However, if youre using a basic setup and a tool like Skype or Google Hangouts to conduct interviews, here are some recommended call recording tools: No matter how good your recording is, there is no substitute for great podcast content and a confident performance. You can collect donations via platforms such as Venmo, Patreon or GoFundMe. In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. If you are podcasting for your business, the task of. Consistency in Content Development 9. Here is a generic episode structure you can use to fill out your outline: No matter how good your recording is, there is no substitute for great content and a confident performance. Past performance is not indicative of future results. Here are just a few: If you still dont know if its worth your time to create a podcast, consider the many benefits of talking directly to current and potential customers and clients. You dont need to be an established content creator or have a blog to become a successful podcaster. You dont need a radio voice to get people listening. YouTube for Business: Everything You Need to Know, 18 Online Business Ideas You Can Start Tomorrow, Your Guide on How to Plan a Corporate Event, Twitter for Business: Everything You Need to Know, Facebook for Business: Everything You Need to Know, The Best Phone Systems for Small Businesses, The Best Business Accounting Software Services of 2023. October 17, 2021 Tim Ferris on How to Start a Business or Podcast From Scratch W When it comes to building a business that gives you freedom, measure twice and cut once: how to differentiate yourself, build a great product, and be effective. And here's how to get the best recording possible. If you solicit tips or donations, try to be as specific as possible as to where the money is going, e.g., buying a new microphone for better sound, hiring an intern to ramp up production, etc. So you want to make sure you interview the right folks (and ask them good questions!). We'd love to hear from you. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com, Closing Intelligence to help you increase sales close rates (starting at 17:56) with entrepreneur Oscar Subirats. Put in a little about what you talk about in your episode. And it's easy to feel like you're drowning in recordings. Hosted on Acast. Do not use your computers built-in microphone. Adjust system preferences to make sure that sound from your microphone is going into the computer. The fanciest microphone in the world won't save you if you don't get up-close and personal with it. Well cover everything from the very technical to the abstract of podcasting concepts. Podcast listeners browsing these categories for new shows will do so by interest, so its important to choose a category that accurately represents your podcast. Why is Employee Performance Management important for small business owners? As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. Special thanks to Sequoia Carrillo and Elissa Nadworny. He is joined by some of the brightest minds to discuss everything from cryptocurrency and market valuations to investment strategies, tax strategies, estate planning and more! Listen to The BizChix Podcast on Apple Podcasts. The 8 Best Business Podcasts of 2022 - The Balance Having only one source of income will put you at greater financial risk. It prevents the sound of plosives, which are really harsh consonant sounds like ps or bs. Your cover art should be a minimum of 1,400 pixels by 1,400 pixels and maximum of 3,000 pixels by 3,000 pixels. Listeners should know what the podcast is all about from just the name alone. How To Start A Podcast Pat Walls Updated: January 18th, 2023 If you ask any entrepreneur, starting a business comes with its fair share of challenges. How To Start A Podcast And Make Money In 2023 - Forbes How to Start a Podcast With Almost No Money | Entrepreneur [listen to the podcast You may find that there are few to no podcasts on your selected topic, or that your niche is already pretty crowded. Youll start receiving free tips and resources soon. Give it a second. Your podcasts landing page and cover art give prospective listeners their first impression of your show. People will invest their time to listen to what you have to say, so make it worth their while. For PC users, applications like Audacity and Adobe Audition are similar to GarageBand. Modern podcast distribution software still relies on solely on RSS feeds, but you dont need to have a full- blown website in order to submit your podcast to Apple, Spotify, or other directories. Leverage your guests audience to spread the word about new episodes. Especially loved the episode with Morra Aarons-Mele about how to turn our biggest fears into Leadership Superpowers. Some podcasts release new episodes every day, while others release episodes biweekly. If you own a MacBook or iPad, you are already ahead of the recording and editing game. For a lot of people, editing is the less appealing part of podcast production.