The appointment of Williams is one of Beccaris first significant moves since joining the house in January. Virgil you were a kind, generous, thoughtful creative genius.Your work as a human and your work as a spiritual being will live forever., Back in 2008, Pharrel co-designed jewelry for the brand alongside then-creative director Marc Jacobs, along with some sunglasses. He then added, "He is Marc Jacobs and it is Louis Vuitton, and who am I for that matter?". The American musician and fashion entrepreneur Pharrell Williams has been named the creative director of Louis Vuitton menswear. Abloh, a beloved clothing designer, was the first Black American to be appointed to the role. Writing in the New York Times, Jon Caramanica speculated that Williams at Louis Vuitton could be a full-throated acknowledgment of the power of Black cultural capital on a global stage. Pharrell Williams' First Menswear Collection For Louis Vuitton Takes His first collection for Louis Vuitton will be revealed next June during Men's Fashion Week in Paris. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.. The creative director is not the one necessarily providing to consumers a product that they will like. You love the product, but deeper than that, its a love for the culture that embodies a like-mindedness of taste., Models took their final walk as the Voices of Fire choir performed the powerful JOY (Unspeakable), a song written and composed by Ezekiel Williams, Larry George, and Williams, of course. Im choosing to shine a light back on this city, these people, all my friends here, who have kept me lifted all this time, reflects Williams. I saw it as an opportunity. Menswear Spring/Summer 2024 show during Paris Fashion Week. The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuittons status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.. February 14, 2023 10:47am. Williams also enlisted artist Henry Taylor to create artwork of figures embroidered on Alma bags. Pharrell Williams, Louis Vuitton's New Don - The New York Times I know the monogram is historically a very dominant force within the house. The fashion house announced that the musician and producer would be taking on the role Tuesday, and his first collection with the line will debut next June during Men's Fashion Week in Paris. Its a very hard circle to square and combining the two is never easy, he concluded. Williams tweaked the states slogan, Virginia Is for Lovers to Virginia Is for LVers, which transitioned and opened the beloved Parisian brand into a new mindset rooted in warmth, well-being, and welcomeness. We want to hear it. I think that were going to see aftershocks in the industry for years to come., Original reporting and incisive analysis, direct from the Guardian every morning, 2023 Guardian News & Media Limited or its affiliated companies. Pharrell perfectly embraces the iconic message of the brand, skipping the product management work that has nothing to do with the focus of his role, she continued. If Im going to get this appointment, Im going to use it to do two things: one, to share all my learnings as a perpetual student; and two, to share my love and appreciation. Depending on who you ask, the Golden State is a bellwether for progress, or a liberal hellscape. They are bold, like the types of looks our favorite artists pull together to stand out on the red carpet. Pharrell Williams is Louis Vuitton's next menswear creative director - NPR With Paris as the backdrop, a carefully selected cast of models, orchestra, and the Voices of Fire choir took the main stage across the Pont Neuf (the oldest standing bridge across the Seine River), with a runway covered in the iconic Damier pattern that Williams chose to highlight as the key component in his new collection. Abloh rose to prominence as the creative director for the rapper formerly known as Kanye West, and went on to found the haute streetwear label Off-White before joining Louis Vuitton in 2018. Even though Williams did not formally study fashion, he says his connection to Louis Vuitton stemmed from the Dapper Dan days of custom pieces the designer would make for rappers. I learned a lot being here. For her part on the Pont Neuf front row, Beyonce took a rare break from her global tour in a bespoke Vuitton wide-legged gold trouser and caped-jacket set, also designed by Pharrell. 2023 Rolling Stone, LLC. 29 By Jon Caramanica Reporting from Paris Published June 18, 2023 Updated June 19, 2023 Earlier this month, Pharrell Williams was in the men's atelier on the second floor of Louis Vuitton's. This article includes content provided by Instagram. The American polymath, whose . Pharrell Williams poses at the Grammy Awards in Los Angeles earlier this month. The talented Pharrell Williams will succeed Virgil Abloh as Louis Vuitton's men's creative director, according to a statement issued by the French luxury fashion house on Tuesday. Some critics have complained that there were more videos of the moment than of the actual clothing, but maybe that was the point: Everyone was talking about the show for days after models walked down the runway. We Reviewed Pharrell Williams' Louis Vuitton Collection - Complex The sunglasses collection, called Millionaire, remains so popular that shades are listed at more than double their original price on resale sites, and Abloh a friend of Williams reissued the line in 2018. Because even when youre seemingly incriminating yourself on tape, refreshments are important. "When you listen to yourself and you're comfortable in who you are, you wear what you feel like fits and looks right on you," he added. Rolling Stone is a part of Penske Media Corporation. Pharrell Williams, new Men's Creative Director of Louis Vuitton | LOUIS FYI: A potential. The catwalk show was a mixture of maximalist logo-fuelled design a fuzzy, full-length coat with LV logos (the collections used both real and faux fur) or a football-style shirt with Louis Vuitton crest smart tailoring and lots of bags. Williams has not said much since being named creative director for menswear by Louis Vuitton in February, a position that had remained vacant since 41-year-old Virgil Abloh's . All rights reserved. The company doesnt report revenues for its LV menswear division separately. Others wore rain boots and carried mini trunks covered in a digitized version of Vuittons Damier check pattern, the original of which was reimagined in jacquard and pearl embroidery throughout. LOUIS VUITTON has named Nicolas Ghesquire as its new creative director. And if one thing is clear, it's this: We're entering a new era, for both the artist and the brand. "Pharrell Williams is a visionary whose creative universes expand from music to art, and to fashion establishing himself as a cultural global icon over the past twenty years," Louis Vuitton said, adding that he reinforces the company's values of "innovation, pioneer spirit and entrepreneurship. Our Client Advisors are available to assist you by phone at, Complimentary Green Delivery and Collect-in-Store: Complete your looks with our, Louis Vuitton VIA: Digital Treasure Trunk, Louis Vuitton Watch Prize for Independent Creatives. February 14, 2023, 1:17pm View ALL 16 Photos PARIS In a bold move that cements its positioning as a "cultural" brand, Louis Vuitton has named U.S. musician and entrepreneur Pharrell Williams. Is All This Amateur Therapy-Speak Just Making Us Lonelier? And he introduced a bit of himself, with an LVERS emblem on varsity jackets that references the Virginia Is for Lovers slogan of his home state. All rights reserved. Louis Vuitton is the $20 billion crown jewel among $80 billion LVMH Groups 75 luxury maisons. Today, the house announced that his successor will be celebrity producer Pharrell Williams. I think it is going to be one of those moments when we look back and [see it] as a turning point.. The example par excellence would be the indomitable mogul Jay-Z, in the paparazzi shot above, whose subtle custom-made dark three-piece suit exudes its giant rectangular "damoflage" pixels with brilliant insouciance, and just a whiff of a hint of the redoubtable Minecraft aesthetic universe. His long-term partnership at Adidas Originals began in 2014, with his original collection featuring makeups of classic styles like the Adidas Superstar, the Stan Smith, and the brand's track jacket. LVers can be seen across jackets throughout the collection. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter. Pietro Beccari, Louis Vuittons Chairman and CEO. (modern). And he's also launched Humanrace, a skincare and wellness company. Pharrell Williams named as creative director of Louis Vuitton menswear In Lieu of a New Creative Director, Louis Vuitton Taps KidSuper The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuittons status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship. Who will take over creative direction at Louis Vuitton men's and Nina He will succeed the late. Now the results are in: Louis Vuitton took over the Pont Neuf a more iconic location for a fashion show in Paris would be hard to find to show Williams' assured, vervy Spring-Summer 2024 Men's collection. The Louis Vuitton catwalk. On the other hand, Williams rose to fame in the music world and leveraged it into fashion. Its a circle that contains the heritage of the brand and that must square with the requirements of growth imposed by the financial markets.