Moments is the most popular feature on WeChat, where users can update their status by sharing photos, short videos and articles with their relatives and friends. We can even help in the day-to-day running of your Chinese e-commerce operations. You can set up a WeChat Store so that people can purchase your goods without leaving WeChat. They are also commonly seen on WeChat. With over 1.2 billion monthly active users and still growing, WeChat is Chinas largest social media/messaging app. Botkier New York is an accessory brand founded back in 2003. Cross-promotion between official accounts is a powerful way to drive traffic and acquire followers. Another aspect of WeChat with potential for social commerce is WeChat Mini Programs. A verified account from a foreign business has access to the same marketing, advertising and selling tools as a domestic Chinese business. That day I had tocarry 20kg (about 45 lbs) of clothing home! We also share information about your use of our site with our social media, advertising and analytics partners. As we mentioned before, there is a wide variety of WeChat shop platforms available. 7. Moments ads usually present in the form of texts, pictures or a video, sometimes along with promotional campaigns or giveaways. You can even include Mini Program ads as interstitial ads in WeChat games. This popular saying in China shows how important WeChat is to us. You might have learned a bit about WeChat from my previous blog posts, but thats just the tip of the iceberg. I am only selling on WeChat part-time and Im making a business out of my shopping addiction. Its highly recommended to be a legit account. It is Made in Italy, fashionable, and has Good Pricing. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. You can add them in your store, on your products, or at events, and when somebody scans them, you can direct them to a specific article. Its not uncommon for salespeople to generate as much as 70% of their sales volume through simply better managing their WeChat personal account. These can include ensuring that your WeChat QR code is included on your website home page, or running an outbound email campaign to your existing users/customers asking them to follow your WeChat Account. When it comes to video content, it is recommended to use short videos of 30 seconds to one minute, because people dont like watching too long videos. Want AdChina.io to help your brand reach the Chinese market? The fun and fulfillment you will gain from this experience is AMAZING! A WalktheChat representative will reach back to you within 1 business day. is also ahead if you include its Chinese version, Douyin). Here are some of them: Despite being powerful marketing potential, WeChat stores have limitations: Since WeChat introduced WeChat Mini-programs in early 2017, there have been questions as to what is the difference between a WeChat store and what is a WeChat Mini-program. WeWOOD is a super trendy watch Brand. Surprisingly, more than 300 million users bought fresh fruits and vegetables via the app. Here are some tips to help boost your sales on WeChat. This is why it matters to strategically think about how you are utilizing your WeChat network. Chinese consumers have the perception that foreign products have better quality and better design (even thoughmany of the products are actually made in China!). WeChat Pay has made the platform more than just an instant messaging app. Also, Chinese people tend to go with the flow, meaning if one customer in the group purchases my products, other customers in the group are very likely to follow. Step 1 Set up a WeChat Official Account This is a relatively straightforward process. To make sales promotions truly successful, brands have to pay great attention to their online presence. The answer is simple. We have 10 years of experience in WeChat Marketing. Businesses should write informative articles about their product, services, trends, and tips.. People also share informative articles that they consider interesting, therefore a well-written valuable article can help businesses to increase brand awareness. Another WeChat advertising option for brands is to include display ads in WeChat Mini Programs. Just send me your products, and lets collaborate. GoDigitalChina ASNorway OfficeRdhusgata 170158 Oslo, Norway, Shanghai Office3F, 328 Huashan Road200234 Jingan, Shanghai, China. Suppose youre grabbing some dinner from McDonalds. WeChat is now the most significant social app in China. Five Guys debuts in South Korea to long waits and one person Online shopping is also the norm for Mainland China residents, which is why its common for them to never set foot in a store and simply order the product through directly messaging their salesperson on WeChat. These ad types vary in effectiveness and cost. How to Sell in China Via WeChat: Selling in China via WeChat Introduction to WeChat WeChat Official Accounts (Brand Page) Setting up a WeChat Official Account Creating a WeChat Store WeChat Stores vs. WeChat Mini Programs Accessing WeChat Mini Programs WeChat Ads Selling in China via WeChat It received a good feedback with plenty of users liking the post and leaving positive comments under it. This will allow your Chinese WeChat Store customers to pay in their own currency and will support the seamless experience youre trying to create. Read or watch the video from the complete guide in Mandarin Chinese from WeChat. As of January 2022, Weixin/WeChat was the fifth most popular social network worldwide, after Facebook, YouTube, WhatsApp, and Instagram (although TikTok is also ahead if you include its Chinese version, Douyin). The deal also includes a player option for 2026-27 worth $57.1 million. WeChat Mini Shop is integrated with WeChat Pay, which makes it easier for users to purchase products using their WeChat wallet. Our team now offers a one-hour training session on the best practices for using a WeChat personal account for business, so contact us today if you want to revamp your WeChat account to start earning more from your WeChat network today! Selling high-value products doesnt seem to be a problem in China if you are prepared to promote your products well and make your sales via WeChat. When users finish reading a WeChat article, they will see the advertisement. Head to the WeChat accounts page and change the language to English. Its important to note that a lot of times WeChat users will add other people on WeChat for sales purposes, I cant count the number of times someone from a WeChat chat group has tried to add me to to sell me Telus or Shaw or some other telecommunications service. It has become an essential part of WeChat's social commerce ecosystem. There are certain features on WeChat that turn users into How I Started a Profitable Business in My Spare Time Selling on WeChat. Although brands typically communicate with their followers via the chat screen, they usually make first contact in the Moments section. Wait for the 3 sections to get verified. So, develop partnerships with other WeChat Official Accounts and arrange cross-promotional activities. They are the ideal place especially to shop for quality products from abroad since these products are sold by trusted individual sellers recommended by their personal social network. Instead, they appear in the chat section. October 28, 2022. For example, JD.com has a partnership with WeChat and it has its own entrance in WeChat Wallet. As of early 2015, Weidian claimed that almost 30 million stores had been created on its platform. Alternatively, I offer the Alipay payment option to someone who doesnt use WeChat payment. So why should you sell on WeChat? Once your WeChat account is set up and verified, you can start marketing and selling (with a Service Account). In addition, after scanning the QR code on the bike, they can unlock it and start riding. If a consumer chooses to buy a product in the online store, they can click the menu bar linked to the external online store. Then, it added phone and video calling capabilities. There are two major options of direct advertising on WeChat: Moments ads and Account ads. You can swipe down on WeChat to access a list of saved or recently used Mini Programs. From this point forward in this article, we will use the term WeChat to encompass both app versions. Too good to be true? Those who have received gift cards from their friends can exchange for a free coffee in any Starbucks store in mainland China. Choose the type of store you want to create: Business / Personal / Governmental . Can businesses outside of China sell on WeChat? Weidian is the biggest free platform to create WeChat shops. WeChat It costs 4,800 RMB (about $750 USD) per year for its cheapest plan. An example of Moments ad: Dior promoting its new lipstick series. By Mike McGrath 30 June 2023 7:55am. This highlights the immense potential for businesses to grow their customer base and revenue through WeChat selling. How do businesses measure their WeChat metrics? Another essential element of social sharing is to ensure that all of your posts have proper call to actions for readers to become followers (QR codes at the end of your article, etc.). Another benefit is that they can directly request the products they want you to source. As with any e-commerce offering, you cant just create a site and expect sales to start rolling in. However you may visit Cookie Settings to provide a controlled consent. Cookies in this category allows us to see and record how users interact with AdChina.io. Do you have any questions about how to sell on WeChat? Choose Business , tick to agree to the terms and conditions, and click on Next. WeChat Moments are viewable by your WeChat contacts, and are shown in a chronological order, meaning that you can and should optimize your postings for certain times during the day when you know most people are scrolling through WeChat Moments. we like to work with you can you check out our shop please. I tried once to promote my office furniture on Wechat but now I know I was not using the good tools. The 4 most popular 3rd party WeChat e-commerce platforms are Weidian, Youzan, JD.com, and Lewaimai. The third advertising option is a WeChat Article ad. WeChat Official Accounts can be used for marketing in one of two ways: Service accounts on WeChat: For WeChat users, these accounts show alongside friends. There are 3 types of official accounts: Service accounts are recommended for businesses to sell and support. 30-50 watches sold per month in first 6 months Campaign. Signup for a free AdChina.io account, Copyright 2022 GoDigitalChina AS Oslo, Norway. 3. Users can then click on the push notification message or access it from the bottom menu. On the home page of the WeChat Mini Shop, click on the button Create Now . Businesses can create attractive content that resonates with their target audience or share articles that offer valuable information to keep followers engaged. As a result, brands are rapidly discovering the benefits of selling in China via WeChat. If youre an international business looking to set up a WeChat Store, heres what you need to do. Can easily integrate with influencer accounts when carrying out influencer marketing campaigns. And my team will contact you with one of our wechat consultant . This kind of partnership with WeChat can bring much more traffic and stimulate streamlined payments. The guarantor's commission is charged for successful transactions only. In this way, customers can finish the whole purchasing process within WeChat, so a higher conversion rate can be expected. However, there are a few situations where WalktheChat will likely be the perfect fit: In order to get started, simply fill our contact form. Once you have an Official WeChat Account, you can set up a WeChat Store. WeChat Official Accounts are the equivalent of Facebook business pages. WeChat is the largest social app in China. Whether your brand has a Chinese bank account or just an international one, youll need to set up WeChat Pay. The entrance of Mobike in the WeChat Wallet is linked to its mini program page, where users can easily find available and occupied bikes nearby. Within one month, my sales reached over ?12k with over 50% profit margin. You need to put your new site in front of your potential market to attract account followers and product sales.