Put yourself in your consumers shoes and ask yourself Would I watch this? when youre considering a video campaign. 4. App Store is a service mark of Apple Inc. Dima Volovik is the EVP of Product and Engineering at Trax Retail Shopkick. More than. Want to see a few best-of videos in action? 5. 5. it just right. Advantages of Digital Video Advertising. The same isnt true for those viewing the ad on a computer.5. One of the biggest advantages of video is that it is highly engaging. allows you to transmit information and establish contact with consumers in a shopping platforms (such as shopping apps). and justify with logic. Video ads allow you to effectively highlight your brands key features and USP that is very easy to consume by your target audience. One good way to leverage video is to offer it via a shopping endemic publishing platform, such as a shopping app. These mediums typically provide businesses with data to measure the effectiveness and conversion rates of . Determining if it will be profitable for your own brand is something thats often difficult, though, as, calculating the return on investment for video advertising. Can build brand awareness. Bottom line, overall strategy and data should drive your video marketing strategy. They are anatomically structured in a way that piques the viewers interest within a jiffy through audio-visual cues, including movements and sounds that appeal to multiple senses. disadvantages to consider with video advertising: Balancing the Advantages and Disadvantages of Video Marketing. What is the purpose of each video? Studies have shown that including a video on a landing page can increase conversions by as much as 80%. One interesting statistic for companies distributing video is that 88% of short pieces, around 30 seconds, are watched through to the end on mobile. }, false ); 91 Springboard 145, Sector 44 Gurugram, Haryana 122003. People want to work with companies that feel human to them. Remember Coca-Colas Umeedon wali dhoop, sunshine wali asha or the Cadbury Celebrations Raksha Bandhan ads? Think about the Free Hugs type video. Here are some of the potential It is evident that the video marketing industry is growing by leaps and bounds and today, one needs to be on board to be successful. Finally, it is important to consider how video marketing stacks up against other forms of performance marketing. By creating a compelling video with a powerful, branded message, you can grow awareness of your brand exponentially. 2. Reduces Your Content Needs 3. Video marketing is that marketing technique in which companies creates short videos about their products on topics related to their product and then uploads these videos to video sharing websites in the hope that video gets viral and they grab maximum eyeballs thus ensuring the success of their product marketing campaign. Advantages 1. Department of Postal Management, Beijing University of Posts and Telecomm, Beijing, China, School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China, Supply Chain Management, University of Arkansas, Fayetteville, NC, USA. Advantages & Disadvantages of Video Marketing - Agent Hi5 Marketing They are SEO-driven and prioritised by social media platforms and search engines. Green marketing, the act of touting a product or service's environmentally-friendly benefits, is a marketing strategy that more and more companies today are embracing, thanks to savvy consumers . Positioning video advertising to get your brands message across can be highly impactful on your brand awareness and bottom line, provided you use the right tools to make it visible. With every marketing method, there is a weakness. Video allows you to give your brand or product a personality. Marketers need to essentially market their own advertising tools by sharing itand ideally convincing others to share it as well. media, its development cost or time-consuming may be slightly higher, but it 1 2 3 4 5 Advantages and disadvantages Advantages Marketing that is properly researched and targeted will bring new and returning customers Opinions of current and former customers can. When youre given the option to read a large wall of text or watch a short video on a sales page, youd probably click on the video first. The first and most obvious reason to choose video is that its simply what consumers want. From a creative script to the right equipment to editing it prolifically and finally streaming it on various platforms, running a successful video advertising campaign is not a walk in the park. You can use strategically placed significant returns is to produce compelling information and deliver it through In the long run, the bad video will make your company pay more, because you may invest a lot of money, but only see a minimal return on investment. Viral marketing is a digital strategy that spreads awareness and information about a product or service to generate interest quickly. Pros of banner ads. 2. laborious process and can take a long time to get First, lets take a look at why video marketing is so important for performance marketers. awareness. showing in different browsers can be a pain in Do not sell or share my personal information. Your email address will not be published. You drive traffic to your website. Trying to get the video showing in different browsers can be a pain in the back, especially if you have no knowledge of programming. If youre going to release video as a medium to advertise, its important to create branded content over pure product advertisements. Giving a consumer a sneak peek inside your company or interviews with your employees, for instance, helps to humanize your brand. Unknown and Unreliable Sources 4. There is always the risk that your videos will not be . If youre interested in gaining more attention for your branded video content, contact our team today to learn more. The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.3. Share it create content that targets specific audiences. And we all know that YouTube, a popular video-streaming platform, is giving tough competition to Google in terms of becoming the biggest search engine. 2. First, however, you must have a firm grasp on the advantagesand disadvantagesof video advertising in the digital age. For example, if you are promoting a highly technical product, it may be difficult to explain its features and benefits in a video format. The Disadvantages of Video Advertising for Brand Growth and Awareness. Easily shareable. The emotional impact of video ads is significant. Branded content may include: The options are extensive but the key to video advertising is to create content thats not simply based on making a sale. 4. In such manner, the viewer gets to take something of a test drive of the product or service with no risk to themselves. These days, social media platforms like Facebook, Instagram and even LinkedIn are more about engaging videos and less about boring texts or images. Determine what metrics will best determine a videos success. She loves everything strategic in creating content -- from CRO to SEO to SMM to UX (the Internet sure loves acronyms!). It's no surprise that many website visitors read only20 percentof page text on average. It is undeniable that video has a Here are the top three advantages and disadvantages of video marketing. In fact, the biggest challenges of video marketing in 2017 are strategic: How to build a solid and effective video marketing strategy, how to create content that people want to consume, and how to create engaging videos that get shared. Next on our list of benefits of social media marketing is that it can drive traffic to your website. Negative Content Is Inevitable 2. Its good to be aware of these. Another advantage of video marketing is that it can help to increase conversions. The best way to figure out if itll work for you is to create, test, and get feedback from both users and analytics. In simple words unlike television advertisements which can be seen on television only or radio advertising which can be heard on the radio only video advertising has the advantage of being visible on multiple platforms. Founded in 2012, NGDATA has its HQ in Ghent, Belgium, and has offices in the USA, Europe, and Asia-Pacific. This can be extremely beneficial, as you can exchange ideas, learn from each other, and build a business relationship with people that could lead to future business opportunities. They offer content with real value. Online marketing helps brands demonstrate and build expertise. It requires time, attention, and most importantly a solid strategy as its backbone. The 13 Powerful Benefits of Video Marketing That Demand Your Attention Finally, it is important to choose the right distribution channels for your videos. Influencer on YouTube But how exactly to imagine this marketing giant? Content marketing is a method of posting content online and then attracting the attention of customers through it. The Pros and Cons of Video Marketing TV and print media offer you limited time and space to include only limited information about the product and price. Meta Advertising: The Advantages & Disadvantages | Hallam This is an audience that cannot be ignored. Consequently, celebrity endorsements generate positive press, create awareness around a product or service and influence consumer purchases. You need to put your marketing power behind the video. The biggest disadvantage of video marketing is that one needs to have a good internet connection in order to watch videos and if company is planning to tap those markets where internet speed is on the slower side than the company should refrain from using this marketing to market there products or services to such areas as slow internet connection will ensure that video marketing campaign of the company fails. Download the app now! If a photos worth a thousand words, then how much more valuable is video? Broadly speaking, it's not a question of whether or not marketing video really works. Having said that, it can be costly whether you hire a professional videographer or even deploy an in-house team of professionals to develop high-quality creative videos. The primary video sites, including Facebook and YouTube, include features that enable you to see how your content performs. Social Media Marketing: Advantages & Disadvantages | AI bees Instead, theyre videos that provide useful content to the viewers. Shopkick is the fun and easy way to earn free gift cards for the shopping you already do. Ideal for improving employee efficiency. Video is an excellent way to increase brand recall. The Power of Retargeting and How it Helps Your Business. Dimas expertise includes developing consumer products, marketplaces, and enterprise solutions. If you want your video done in Flash, this is another hurdle that has to be overcome (but dont worry I will tell you how to avoid these problems and show you some handy video players and support teams that help you with this later.). Thats the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Understanding customer perception of the company's products and services. Mystery Shopper Study: What It Is, Advantages & Disadvantages - QuestionPro Knowing the views, shares, likes and social interactions can help you plan future campaigns, which makes your content more effective at reaching your target audience.If these advantages of video advertising dont motivate you to get on board, heres one more big reason to do it: Your competition is distributing videos and capturing the attention of your potential customers. , Step 2: Outsell & outgrow your competition. Cost YouTube advertising works according to a PPC campaign. list of enjoyable video marketing campaigns from Hubspot, In 2017, video content will account for an estimated 74% of all online traffic. Advantages of Affiliate Marketing. 6. No matter how good video marketing might initially sound to you, it might not necessarily be right for your business. Another benefit of this advertising is that the reach of the internet is not limited to one area or nation rather its reach is unlimited and video made in one part of the globe can be easily viewed by people residing in other parts of the globe which is not the case with other modes of marketing where there are geographical constraints. Tweak your videos (and their deployment), when necessary. Conveying your brand's value and unique selling proposition positively influences them. Uploading it can also be a nightmare, as well as getting it to appear the way you want it to appear. Because it incorporates audio and visual elements that appeal to multiple senses, video ads perform as well as educational tools. You should promote your videos through social media, email marketing, and other channels that are likely to reach your target audience. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Outsource vs DIY Price Breakdowns, How Marketing SOPs Amplify Your Productivity (and 5 Actual Examples). Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music.