Video done well can give you a slice of it. Or is it something youre just about to try out? A video emphasises and highlights the main points of a piece. This is key to having the product pop up in consumers social media feeds, leading users to demo it and click through to purchase. While the simultaneous pursuit of growth, sustainability, and inclusion may seem to present trade-offs, we are embracing all three in partnership with our clients. If you want to discuss how an animated promotional video can benefit your business, get in touch with the, The Power of Animation: How Animated Videos Can Boost Your Brand's Marketing Strategy, 5 Essential Tips for Creating Engaging Animated Videos. This is why brands should invest in such video content in order to stay ahead of the competition and remain relevant. Such content will continue to be crucial in the upcoming year, as it provides value to the consumers, improves your websites authority, and creates a great opportunity for backlinks, helping your SEO. Photograph: Robert Gray/Getty Images, By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Nielsen claims 64% of . Video Makes Your Content More Consumable. Users must complete and master each meditation level before advancing. - James Schiefer, Schiefer Chopshop, 2. It will benefit your brand by, making it more likely for them to return to your website. Adding a video to marketing emails can boost click-through rates by200-300%. According to statistics, Even Instagram has taken steps toward including videos on its platform in the form of Instagram boomerang and IGTV. Why marketers feel Videos are the future of Content Marketing collections. Ultra-short videos will be more common and highlight key product features, Video-on-demand traffic alone will have almost trebled, YouTube receives more than one billion unique visitors every month, One in three Britons view at least one online video a week, one minute of video is worth 1.8 million, so say Forrester's researchers. From Storytelling to Sales: New Study Shows Why Video is Video content is a powerful tool that can help you stand out from the crowd; therefore, marketers are developing new ways to As Semrush states, captions are indexed and are a solid source of keywords for search engines that crawl them. Video Marketing Will Get Even More Granular To The Viewer, Mass video consumption through OTT will become much more specific thanks to retargeting capabilities, and youll see a lot more advertising in mainstream media formats that are individualized for that viewer. 9 Reasons Why Video Content Marketing Is So Important The solution is video content. How Content Marketing Evolved in the Past Decade Google changed the game. Thats right! 88% of marketers found video to be the most valuable . Posted On February 24, 2022 The digital landscape has altered significantly over the last decade. (Think phone versus studio camera.) You can jump on a viral trend or participate in an industry challenge, show your audience the making of one of your projects with a behind-the-scenes video, or share the life in your office via a mini vlog. The video is the future of content marketing mainly because of how people choose to receive information. . Pro Tip: Take a look at our article on the types of sales videos brands should use to get some ideas on what type of content you should make. Use short-form video to incentivize traffic and long-form video on your site to showcase your brands expertise and provide key information. Our 2022 ESG Report details our progress toward accelerating sustainable and inclusive growth in the societies where we live and work. Everyone is on social media, and thats why its crucial for businesses to establish a strong social media presence. 1. Videos are attractive for many reasons. When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brands message and drive your company persona home. Businesses can bridge the gap by offering reviews in the form of customer testimonials. But that waiver could be challenged if OceanGate is found to be operationally negligent, an expert said. quote form to give us an idea of your vision. With the help of professional writers from TopWritersReview and some editing tools like HemingwayEditor, the effect can amaze you. The following are a few reasons why we believe that. With the gradual shift of traditional media toward the online realm, marketers worldwide had to adapt to the sudden change in the market. Your audience doesnt always want to just passively consume information. In addition, interactive videos can be tracked, so you can accurately analyse the paths taken by the consumer to gain a greater understanding of what impacts conversions. Subscribe to our newsletter & stay updated, Connect With Your Audience Through Long-Form Video, How to Advertise Online and Reach More Customers, shift of traditional media toward the online realm, 7 Reasons Videos Will Dominate the Digital Marketing Landscape for Years to Come, Videos Are Excellent for Building Brand Awareness. Keep in mind that Google owns YouTube, so it will be vital to promote machine readability and consumer accessibility moving forward. - Jessica Hawthorne-Castro, Hawthorne LLC. Do test videos and make sure everyone knows how to capture truly amazing video content. Trendy topics also play an essential role in your content marketing strategy. Video content marketing is flourishing on all social media platforms that support the medium, ranging from Facebook and LinkedIn to Twitter. Regardless of what you think of influencers, the fact is their content is enjoyed more than any brands content. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. 1. You may opt-out by. New Village Road, Cottingham, East Riding of Yorkshire, HU16 4LU, UNITED KINGDOM. Take a look at this chart: Thats right they are undoubtedly the king of content, even for marketers. While videos do things text content doesnt, users should still be able to recognize the style and format of your brands videos online. Second, a majority of viewers agree that creators are the reason they . Microsoft Partner of the Year Awards 2023 | Sitecore Blog Video content can help you stand out from your competitors when done well. Future of Content Marketing: 2023 and Beyond - Neil Patel The effect visual content has on your conversion rate is not just a myth. With all of that in mind, it shouldnt be surprising that so many marketers look toward videos as the future of content marketing, especially since they can prove an excellent boost to your sites SEO; all the more reason to start recording! Such content can be a carefully structured blog post, interactive polls, games and quizzes (more on that later), oryou guessed it, a video. basics Video Marketing DX Adobe 2021-08-19 Quick definition: Video marketing is using video to promote your brand, product, or service. Over 41 percent of Americans use an ad blocker of some sort. Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it's an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year. As online video continues its inimitable rise, it's an interesting question to ponder. Voice search is becoming more and more prominent. This is just one of the reasons why marketers predict video marketing to be the future of content marketing. Copyright 2023 Brid Video D.O.O. include a call-to-action or an inspiring message. Please update your browser to view this website correctly. And with people consuming 18 hours of video online on average per week, up It is estimated that 92% of people who consume mobile videos share them with other people. They produced an online video that shows what its like to work at Pinterest and who the people behind the product are. Now that weve broken down the eight key ingredients, its time to dive deep into some examples of stellar advertising . If the above wasnt enough to convince you of the dominance videos have over the web, lets take a look at the most well-known example of YouTube. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. You need a video that wows your audience, something that captures their attention from the get-go and holds it throughout, leaving them with a memorable impression of your business. YouTube's rise in popularity is proof of this claim, as many entrepreneurs realised that posting informative visual content gives them a deeper relationship with their viewers. Videos are the perfect tool to do just that! Additionally, engagement and acquisition will play a larger role in video marketing as attribution becomes more sophisticated, video formats blend and buying processes become less segmented. Start experimenting now. Livestreaming Video Will Continue To Grow, Livestreaming video will continue its explosive growth, especially via esports. Making something your audience wants to watch and using strategic targeting to put it right in front of them will be key. Some other highly voted reasons are: For these and many other reasons, interactive content will continue to be a major trend in 2023 and will likely continue to be essential for years to come. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are. That is certainly not a small difference by any means. Apps such as Twitter's Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. Get the hottest updates while theyre fresh! Did you know that video is the second-most used content type on social platforms to drive engagement? Expect to see more niche sites launch with similar forms of short-form, vertical video content. By allowing users to exercise control over the content, your marketing message is amplified, and the In a Livestream survey, 80 percent of respondents reported that customers prefer live video over social posts. The Future of Content Marketing: How People Are Changing the Way They Opinions expressed are those of the author. In spite of providing relevant information and key facts, lengthy written content can be overwhelming. It has an incomparable ability to create emotion drivensales and sales are always personal on some level. To show you this content, we need your permission to use cookies. Thankfully, we have an idea of where its headed. Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential, Original reporting and incisive analysis, direct from the Guardian every morning, 2023 Guardian News & Media Limited or its affiliated companies. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Are Videos Really the Future of Content Marketing? According to Biteable, social media video posts get 48% more views on average than those without, which just serves to show how favored they are even on social networks. Theyre high energy with a chaotic nature, the ads even include memes. A third of all the time people spend online is dedicated to watching videos. If you want to learn more about our animated video production services, you can read more on our Using artificial intelligence, brands can David and Sheila had many initial relationship concerns, especially when it came to communication. More Niche Sites Offering Curated Videos Will Launch, Full-screen mobile video feeds, such as those seen on TikTok or Instagram Stories, will have a long shelf life with mobile users. For starters, different styles of videos can suit various marketing purposes. Canva is one of our faves! Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. On the other hand, dont hyper-focus on evergreen content only. Put your keywords in multiple formatsin the title and description, auditorily, and visually in the thumbnail. Exploring The Future Of Content Marketing - Quantum Marketer For example, HubSpot found out that marketers like to use TikTok for bite-sized educational information and Twitter for quick news. 5 reasons why video is the future of content marketing Thiago Veloso Aug 3, 2022 The content you create and publish has the power to ensure your success, and that's why publishing engaging and original content is the ultimate goal of any professional content marketer. - Gavin Baker, Baker Labs, 9. Whats more, customers typically like to share videos they enjoy, which can expand your online reach. Read more: 3 trends in advertisers response to the pandemic and how to make your own in 20 minutes. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling. These edits will facilitate more visual communication despite the absence of audio. Give Customers A Raw, Snappy, Low-Budget Sneak Peek, Generally, video marketing will continue to adopt a more raw style rather than a perfectly polished and commercial-ready style. videos are shared online 12 times more often than text and images combined. Data will increasingly, while the pace at which video content is produced continues to accelerate. AI unlocks insight into optimized brand/creator/influencer partnerships, allowing brands to maximize return on investment and granting creators the ability to monetize content. Apr 21, 2021 If you're a marketer like me, it can be incredibly overwhelming and intimidating to stay relevant when it comes to keeping up with content marketing. Below, members of Forbes Agency Council share 14 ways marketers can prepare to make the most of trends in video in the coming year. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. By adding video to your landing pages, website and content offers, its easy to improve your companys SEO value and improve your click-through rates across the board. Check out these eight video SEO tips to help you do that. share sneak peeks to build consumer interest. Why Video is the Future of Content Marketing Video is the future of content marketing. The app offers multiple levels of meditation, employing gamification to increase engagement. By taking into account everything weve mentioned above, we stand firmly by our initial statement. There will be a surge in interactive videos, interactive videos will become more popular, in the future as they are more relatable and shareable. - Justin Buckley, ATTN Agency, 11. We dare to say yes! Visual Content is the Future of Social Media Marketing: Are - LinkedIn Driving YouTube viewing and engagement - Think with Google One good option to choose is How To videos. To TopScroll Down Home About Work Grab attention faster Videos are attractive. But is that true? YouTube receives more than one billion unique visitors every month that's more than any other channel, apart from Facebook. They are beloved by audiences and marketers worldwide, offer tangible SEO benefits, are incredibly versatile, have a massive social reach, and help your brand in different parts of the marketing funnel. Did you ever wonder how marketers value videos? - Evan Nison, NisonCo, Brands will lean into creator-generated content to create short-form, one-to-one marketing that can be repurposed across all video platforms. Data will increasingly drive content strategy and. An audit of your existing content can help you determine what can be turned into videos and which existing videos can be turned into derivative assets. At this moment, there are only two free features to promote your product or service on Instagram, and both are video-based content: Reels and Live Rooms. One other reason why video is the future of content marketing is the rebirth of corporate video. Video Will Soon Become A Necessity For Marketers, If you look at the current trends in digital (social, paid, email), notice the amount of movement that you are seeing on each channel. website, or check out our By presenting key points of the article or post in easily digestible video form, you offer the visitor a way to find out what they can expect before reading a word. Trends are now drawn from user behavior and marketing is focused on consumers rather than . We recently asked marketers how this technology will help, with 60% saying it will transform their role. What other form of content can do the same? 11 Expert Predictions On The Future Of Video Marketing - Forbes Expertise from Forbes Councils members, operated under license. Optimizing for and ranking high in voice search is a great way to reach more people and boost your brand awareness and authority in 2023.