This year we asked people to tell us the purposes of the videos theyd created what specific goals were they looking to achieve, and how were they planning to use them? Consumers dont just like videos. Another great video marketing case study to consider is Everlane. The i, Reality but no virtual at these days of AI , I, The Top 25 Countries Receiving the Mo, 4 Street, Urb. The usage of video isnt the only data point thats higher in 2023 than ever. The State of Video Marketing 2023-by Wyzowl - Crystal ITG While others reported that video ROI was entirely anecdotal, and/or not measured at all. Editors note: This post was originally published in January 2018 and has been updated to reflect the latest data. Our trend data is based on 7 years of asking these questions. Our sample included both marketing Demonstrate the inner workings of your product with demo videos that take the audience inside the product, helping them see its value! And what about where they watch it? A fantastic example of a video marketing case study is GoPro leveraging video to discuss real-world issues that resonate with its target audience. All the signs suggest that usage and spend are on course to continue their growth in 2022. Here are a few tips for creating videos that boost results. But if you do want to see a previous years data you can find the pages in the. What Video Marketers Should Know in 2023, According to Wyzowl Research This post was originally published on this site Its well established that video has been WebWere a team of video experts with extensive experience: over the last 13 years, weve created 3,000+ animated videos for 1,500+ companies from 40+ countries! See a few of the most common questions we get below. Add that to the 99% of current video marketers who told us theyll continue using video in 2023, and the 96% who told us they plan to either maintain or increase their video marketing budget, youll see that theres potential for these figures to continue increasing when we revisit this survey in a year. Awe-Inspiring Quito: Unveiling the Citys 7 Reasons for Stealing Hearts & the Top 3 Places to Stay, Harnessing the Power of Nature: A Tribute to Pitta Achieving Sustainable Investing Through a Natural Capital Approach. Plus, 93% of marketers say theyve landed new customers due to videos posted on social media. Explainer videos have seen tremendous success. Marketers feel more positive about videos return on investment than at any point since 2015, as they report an unprecedented level of influence on KPIs such as traffic, leads, sales, and audience understanding. The product doesnt have to be physical, either. But if you do want to see a previous years data you can find the pages in the, Copyright Wyzowl 2023 Animated Explainer Video Company, UK Address: Wyzowl c/o 4040 Media Limited, PO Box 828, Southport PR8 9UB, US Address: Wyzowl, 307 W 38th St, 16th Floor PMB 112, New York, NY 10018. All Rights Reserved. Of these, 51% said this was because video had become easier to create in-house. Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high. You can check out the full report with plenty more data points and get a downloadable version by visiting Wyzowls State of Video Marketing 2023 page. on: function(evt, cb) { 4% cited a range of other determining factors including employee onboarding quality, charitable donations received, sales calls booked and verbal feedback. Crystal ITG is a unique e-Marketing Agency: a wise blend of "old school" refined tools mixed with a sophisticated digital expertise. We gathered the stats in this report by surveying 582 unique respondents in December 2021. In its series Transparency Tuesday, staff members answered questions from their followers regarding the companys mission, corporate responsibility efforts, and upcoming product releases. Our trends data is based on 6 years of asking these questions. The perceived importance of video as a marketing tool has significantly increased. Weve redirected you to the 2021 video statistics page. For example, when the world was locked indoors during the pandemic, GoPro found a way to embrace it. We are really happy with the final video and indeed have been really impressed with the whole process by everyone at Wyzowl!! The good news is that despite the noise and competition big opportunities remain. Video marketing is definitely not showing any signs of slowing down its here to stay and its only getting bigger and better! 1. What Video Entrepreneurs Ought to Know in 2023, In response Customer engagement/retention were a consideration for 43% of video marketers. You tried to access an old survey results page. Jay Baer of Convince and Convert recently quoted the old adage that states: Half of the money I spend on advertising is wasted; the trouble is I dont know which half., 92% of video marketers reported that video provides them with positive ROI. I often say the best way to determine a great partner is your willingness to work with them again. 87% of marketers feel that video has a direct, positive impact on sales another all-time high. The brand has created a variety of YouTube series, such as Directors of Toughness, to tell exciting stories that motivate its target audience to adopt an active lifestyle while also showing you how Columbias apparel and accessories hold up in extreme situations and climates. Leads .. who doesnt want more of them, right? Download this all-in-one guide to mapping and executing personalized customer. Click the button below to view the 2023 survey data. Add that to the 99% of current video marketers who told us theyll continue using video in 2023, and the 96% who told us they plan to either maintain or increase their video marketing budget, youll see that theres potential for these figures to continue increasing when we revisit this survey in a year. Get all latest content delivered to your email a few times a month. 39% said it was because it had become quicker and less time-consuming to create video. This field is for validation purposes and should be left unchanged. The outdoor-focused brand invited its audience to submit videos to their #HomePro challenge. The internet has been taken over by this format, which is already part of the strategy of most brands worldwide. This could well be attributed to an ever-increasing understanding of how to use video, as well as how to track and quantify its impact. We found that 92% of marketers who use video say that its an important part of their marketing strategy. For the seventh consecutive year, YouTube remains the most widely used platform for video marketers with, 2020 was, in some ways, a breakthrough year for Tiktok although overall adoption remains low. Its notable that audiences continue to watch more videos. We gathered the stats in this report by surveying 813 unique respondents in December 2020. If you use the statistics we require a link to Wyzowl. How have the unprecedented events of 2020 affected demand for video? During that time, usage, spend, and reported ROI have crept slowly upward from an already high starting point. They get the job done brilliantly and are creative, supportive and proactive. Image Source. Im glad for the opportunity to work with them on our video content needs globally, and have really enjoyed working with them over the past year. The most widely created types of videos were those to be used on social media. Wyzowl has delivered high quality videos for our organisation, we are really satisfied with the results and thats why we keep working with them. Put your viewer in control of their animated video experience! Web202 1 fThe State of Video Marketing 2021 Welcome! What Video Marketers Should Know in 2023, According Video is a highly engaging medium that can get the attention of viewers and hold it for longer periods of time than other forms of content. Tell your story in your own words, and share your expertise. Failed to subscribe, please contact admin. Uncovering the Risks of Contact Tracing Apps. The usage of video isnt the only data point thats higher in 2023 than ever. They expect to see video content from brands and use it as a key part of their research and purchasing decisions. When we first asked the question back in 2015, 80% of marketers told us they felt theyd increased understanding of their product or service using video. The rise of video as a marketing tool seems inexorable. If so, weve got you covered. All Rights Reserved. The number of businesses using video as a marketing tool has increased by, The most commonly-created types of videos are explainer videos. During that time, usage, spend, and reported ROI have crept slowly upward from an already high starting point. View past results here: 2020 | 2019 | 2018 | 2017 | 2016 | 2015, Citation Policy: Please feel free to use these statistics in any commercial or non-commercial capacity. As well as being the second most common goal of a marketing video, an overwhelming majority of people (96%) report watching explainer videos to learn more about a product, with 89% being swayed to make a purchase. 91% of businesses use video as a marketing tool an all-time high since we started tracking this data and a significant jump from previous years. event : evt, People spend an average of 84 minutes a day viewing videosalmost an hour and a half. These groups have been separated with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them. Video Marketing WebReport: State of Video Marketing 2020 We surveyed 656 unique respondents in December 2019. Or as MarketingProfs explains it, video has the 4 Es, which are: If youre considering adding more video to your content strategy, here are five benefits of video marketing and some tips for successfully leveraging it. We pride ourselves on delivering a service and final product that delights and inspires the people we work with. Video content, by nature, is highly engaging. 11 AI Video Generators to Use in 2023 - HubSpot Blog Putting aside what marketers think about video how do their audiences feel about it? Video usage looks set to increase still further in 2023, with current marketers almost unanimously planning to continue their video marketing efforts over the next 12 months and 70% of current non-video-marketers looking to get started. It leverages the power of storytelling, instantly making your message more sticky. Research shows that the human mind is 22 times more likely to remember information when told in a story. Save my name, email, and website in this browser for the next time I comment. Wyzowl surveyed 570 respondents both marketing professionals and consumers and here are their findings, 5 Reasons Why Animation is Ideal For Business, The Best Explainer Video Company: Why Sharp Eye Animation Rules, The impact of video on search engine optimization for product marketing, Animation for Marketers: The 5 BEST Benefits. 96% more marketers than at any point in the past nine years told us they see video as an important part of their marketing strategy. 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Since we started Wyzowl in 2011 weve had simple fixed pricing. { (Up from 91% in 2019, 85% in 2018, We help businesses and organizations by taking ideas and turning them into understandable and memorable stories they can share with the world. Unlock the Secrets of Video Marketing in 2023: Uncovering Wyzowl asked marketers who used video marketing in their strategy for 2022 to assess how video had impacted their key marketing metrics. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them. But if you do want to see a previous years data you can find the pages in the. 36% said it had become easier to convince others in the business on the value of video content. Our And 96% of marketers agree that videos have helped increase user understanding of their product or service. What Video Marketers Should Know in 2023, According to Wyzowl Research by Amplitude Marketing | Feb 7, 2023 | Digital Marketing Its well established that video has been one of the breakout trends in the marketing world for the past decade. The The State of Video Marketing 2023 puts together some relevant statistics for the audiovisual sector, also providing valuable information and insights that can help Tourism Industry businesses to make even better decisions. Source: The State of Video Marketing 2020, Wyzowl Video Marketing Tools They have included a ton of valuable information and insights that we hope will help you make even better decisions for your business. 91% of businesses use video as a marketing tool an all-time high since we started tracking this data and a significant jump from previous years. And the surest way to hedge your bets on a winner is to jump on a strategy that is already performing, which is why video marketing is so impactful. window.mc4wp.listeners.push( This year we asked people to tell us the purposes of the videos theyd created what specific goals were they looking to achieve, and how were they planning to use them? of Video Marketing I am so happy with my custom video and would most definitely recommend Wyzowl! The companys videos have captured an audience of over 10 million subscribers on YouTube. For a start, 70% of the marketers who dont currently use video as a marketing tool, told us they plan to start in 2023. At Wyzowl, weve released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. Collaboration Was Overshadowed by AI, The Economic Freedom Situation in 2023 Now, that number has increased to 94%. Marketers feel more positive about videos return on investment than at any point since 2015, as they report an unprecedented level of influence on KPIs such as traffic, leads, sales, and audience understanding. (+1% from last year) 6% of video marketers plan to include Snapchat video in their 2021 When asked how theyd most like to learn about a product or service. Keep it up. Pictory is an excellent AI video generator for creators and marketers who don't have experience creating videos. Driving all of this is the fact that consumers continue to use video as an integral part of their journey with brands. mails. But while oversaturation is a challenge, it isnt an insurmountable one. From products and services to complex concepts and ideas, explainer videos are the way to make your audience 'get it.'. This time around, our survey was taken by a sample of 528 unique respondents consisting of professional marketers and consumers, only around 8% of whom were Wyzowl customers.